The need for a full brokering service to farmers in WA in the lead up to deregulation of the export grain industry was the reason behind Jeff starting Grain Brokers Australia.
Jeff founded Grain Brokers Australia (formerly Grainassist Perth) in WA in September 2007, after working for AWB in the eastern Wheatbelt.
Originally from a family farm in Gnowangerup, Jeff moved to Victoria to study at Marcus Oldham College in Geelong, before returning home to work in the grain industry in WA.